The battle against bots: How to secure social media in the age of AI

Blockchain-based Web3 technology can counteract false accounts and AI-generated misinformation on social media. While AI integration has transformed social media analytics and provided businesses with more tailored content, there are drawbacks. Real content travels six times more quickly than fake news, according to studies, and many users are unable to tell the difference. For example, Facebook addressed 691 million bogus accounts in the fourth quarter of 2023 and removed 6.5 billion false accounts in 2021.

While traditional social networks continue to face serious challenges with authenticity, AI-powered bots continue to be a nuisance on the internet. According to research, bots accounted for over 49% of website traffic in 2023, with 32% of those bots being malicious.

Web3, which is powered by blockchain and aims to establish more dependable and secure online communities, offers a viable environment in response to issues posed by AI-based bots and phony social IDs. To create a future where digital interactions are both safe and empowering, decentralized networks can boost user control and integrity.

Phaver: Transforming Social Interaction with Web3 Innovations

 Phaver is a Web3 social software that addresses the enduring issues of false identities and messages. It is made for the permissionless and noncustodial ecosystem. The platform rewards users with off-chain points for each positive contribution, assisting them in building their reputations both within and across decentralized social networks.

Phaver, founded by Joonatan Lintala and Tomi Fyrqvist, provides a sustainable and moral model for social interaction. The founders have worked for Google, Facebook, Goldman Sachs, and Alibaba. The founding team is concentrating on user ownership and interoperability through Web3 technology to rebuild the social ecosystem from the ground up.

Phaver uses nonfungible tokens to let users own their social interactions and relationships. NFTs are developed by the decentralized finance platform Aave and are integrated into the Lens Protocol. A decentralized social graph called Lens Protocol enables content providers to own their works as NFTs.Phaver supports decentralized social graphs like Farcaster, MocaID, and CyberConnect in addition to Lens. Phaver enhances user control and facilitates interoperability to make social connections more permanent and secure with all supporting social networks.

A smooth transition to Web3 social interaction.

 Phaver, a Cointelegraph Accelerator participant, displays their platform without asking users to register with a cryptocurrency wallet. It is accessible to users who are new to Web3, as they can sign up using their email address or Web2 login. Users don’t need to know blockchain to establish a profile once they’ve registered. Users can customize the app by following people or subscribing to hobbies.and on the site can improve their reputation by earning points based on their activity and owning NFTs through the Cred reward system. To counteract false information, Phaver also introduces Anima proof-of-personhood, which stores distinctive face prints in wallets. Buying points and taking part in gamified social interactions are examples of advanced features that promote meaningful interaction.

Keeping users engaged

Since its inception, Phaver has garnered significant traction, boasting 300,000 unique app installations, 50,000 active weekly users, and a substantial $150 million connected NFT value through Phaver Cred. This success underscores the platform’s prowess in retaining users, a crucial metric for any social media platform. Notably, in South Korea, users spend an average of six hours per week on Phaver, highlighting its ability to maintain engagement.

Furthermore, Phaver has forged strategic partnerships to enrich its platform and expand its influence. Collaborations with entities such as Lotte Group’s NFT division in Korea and The Smurfs demonstrate a commitment to exploring and amplifying their presence in the Web3 realm.

Moving forward, Phaver is set to reinforce its position in the Web3 social media landscape through various strategic endeavors. Plans include enhancing multi-protocol integration by incorporating additional decentralized social graphs like CyberConnect and Farcaster. Moreover, Phaver aims to streamline the onboarding process for newcomers from a Web2 background by offering points for purchase as in-app transactions, simplifying their transition into the Web3 space.

Enhancing Trust and Social Metrics with NFT-Gated Content

additionally, Phaver also plans to improve its trust score and broaden its scope to include more social metrics. To provide a select group of NFT holders with access to exclusive discussions and networking possibilities, the platform is also investigating the adoption of NFT-gated subjects.

In the future, Phaver sees decentralized social networks where people may have meaningful conversations without worrying about content generated by artificial intelligence (AI) or bots. Phaver uses innovations like Cred scores and the Anima proof-of-personhood platform to lessen the risks connected with AI and promote a more genuine and trustworthy online environment.

Encouraging user-centric platforms that put security, authenticity, and community interaction first will be essential to the development of the Web3 and cryptocurrency industries. The future of online engagement will shaped by the possibilities for more genuine and safe connections as Web3 technologies advance.